If your company doesn't have a social media presence yet, it's about time you start. No matter what industry you're in, many of your current and potenial customers participate in social networking.

The latest reports say Facebook now has over 500 million users. By creating a free facebook page and posting your companies news, pictures and updates, you can be tapping into that market for little to no cost.

Take a look at some of the companies that have been sucessfull with social media:

Coca-Cola's facebook page has over 8 million fans. The fans connect with eachother and the company, get insights on deals and new products, view and share videos and photos- all while Coke stays fresh in their minds.

Comcast was having trouble with customer service and getting very bad publicity for it. They hired a "Twitter Guru" named Frank Eliason to lead their social media efforts and correct the problems. He started using Twitter to interact with customers and solve their problems or answer their questions. It was a huge sucess and both Comcast and Eliason got a ton of national publicity for it including featured stories in Businessweek and multiple speaking appearances.

Your company may need some extra help to turn into as big of a sucess as Coke and Comcast but just get started for free and create your accounts.

In the mean time, become a fan of Liquid Interactive on Facebook!